REAL Insight has developed a stellar reputation as design testing experts, rooted in an appreciation for testing in context and the impact of System 1 behavior. No matter where you are in the design process, we have a solution to help you.

0.0 Baseline

Understand current category behavior and design requirements through in-person or mobile methods.

1.0 Iterative Design Development

Immersive design optimization process involving marketing and design team engaging with respondent feedback through online or in-person methods.  The focus here is understanding the emotional response to different design territories.

2.0 Directional In-Context

Powerfully gain System 1 learning at the First Moment of Truth through testing design prototypes in their real life context.  Understand how stoppable and shoppable each design is, and what is being evoked within the challenging competitive environment.

3.0 Quant Validation

Gain the rigor and breadth of quantitative design testing without sacrificing the qualitative explanation that enables context-based further optimization.