Know your consumers better than you know yourself.
Build broad and deep consumer intuition into key target segments.
- Do your teams need a new or refreshed intuition about your core target consumer so you can channel that into every decision you make?
- Do you need this next launch to be a hit?
- Are you looking to discover authentic jobs to be done to guide consumer-first innovation?
- Do you need to know where and how to reach consumers with the right message to convert them into buyers in a super complex omnichannel environment?
An insurance company planning a significant investment in a specific metropolitan area was looking to better understand several diverse population segments to lay the foundation for their communication and product innovation strategy.