Ensure you’re as happy when your sales numbers come in as you were the day of launch.
Optimize product, package, pipeline, category, channel, and communications
- Do you need packaging and design that truly drives awareness and trial because its all the marketing you have?
- Do you need this next launch to be a hit?
- Do you need to understand channel-specific insights to drive launch or growth strategy, while keeping your most important customers happy?
- Do you need to know how product performance will align with expectations?
A small nut butter brand had grown through ecommerce channels prior to launching in brick & mortar with limited success. The brand team was left with many questions for how to succeed at-shelf.
Two major brands in the dairy aisle had strategic reasons to want to make substantive changes to their package design. Both of their categories are highly habituated, which carries a high degree of risk with a redesign.