Objective
We were tasked with understanding seasonal islander effectiveness.
Approach
- In-person observations and intercepts supplemented with periodic pre-recruited shopalongs
- Eye-tracking glasses used for shopalong shopping exercise
Outcome
Our research provided insights around two shopper types and what each was looking for and the merchandizing implication. Also provided guidance around shopping flow or islander, lack of signage impact, and product specific insights for (brand) on what was and wasn’t working within this context.