With over 30 years of experience, REAL Insight has led projects across a variety of industries that successfully identified consumer behavior and expectations, helping CPG companies, retailers, and other clients understand how consumers act in a variety of contexts.
Think about the products in your home and how you use them. What do you do when those items have no other purpose? Or when you have consumed them? A huge challenge in the sustainability space centers around what happens to a product and its package when it reaches the end of its life cycle. But…
The onset of the coronavirus directly impacted REAL Insight’s most utilized methodology: in-context, in-store research. Whether using pre-recruited respondents or intercepting shoppers at shelf, our signature form of research---the innovative technique on which the company was founded 30+ years ago—was essentially removed from our toolbox. To fit the limitations of the pandemic, we pivoted towards…